Wednesday, September 23, 2009

"Big Bucks, Big Pharma" What you don't know will hurt you

This ABC documentary is an eye opener on the practice of Pharmaceutical industry. When a government put capital gain before the welfare of its people. You must see this documentary to understand the argument that is debated today about health care, insurance, doctor and laboratory.

"Big Bucks, Big Pharma" pulls back the curtain on the multi-billion dollar pharmaceutical industry to expose the insidious ways that illness is used, manipulated, and in some instances created, for capital gain. Focusing on the industry's marketing practices, media scholars and health professionals help viewers understand the ways in which direct-to-consumer (DTC) pharmaceutical advertising glamorizes and normalizes the use of prescription medication, and works in tandem with promotion to doctors. Combined, these industry practices shape how both patients and doctors understand and relate to disease and treatment. Ultimately, "Big Bucks, Big Pharma" challenges us to ask important questions about the consequences of relying on a for-profit industry for our health and well-being.


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